Show Notes: Episode 1, Consumers During Corona
Guest: Chris Perry
Chris Perry is an ecommerce expert and a good friend -- I particularly admire his ability to build a professional community, and to entertain while he informs.
In this episode, we discuss the Corona Economy and...
- The CPG marketplace, particularly the role of private labels and store brands
- The role of Amazon (“in 2020, every day has been Prime Day”)
- The incredible “shrinking shelf” -- with consumers seeing fewer options as the dominant channel evolves from in-person to desktop to mobile to Alexa
- Evolving consumer needs -- particularly, how his “COVID-19 Retail Response Pyramid” is a new take on Maslow’s hierarchy of needs
- Why major companies and brands continue to under-invest in digital channels
- His #1 tip for personal/professional success in 2020
Highly recommended: His August 2020 eCommerce Career Summit -- a free webinar with great insights on eCommerce and tips on professional development and job hunting during The Corona Economy.
Learn more about his community for eCommerce leaders at https://www.firstmovr.com/
Connect with Chris on LinkedIn here
Connect with Steve on LinkedIn here