show notes: Episode 10, Consumers During Corona
Guest: Leslie Wood, Chief Research Officer at NC Solutions
Leslie Wood is Chief Research Officer at NC Solutions, a joint venture between Nielsen and Catalina that features one of the industry’s most comprehensive databases of consumer behavior and media use. We discuss…
- Why spending continues to rise on consumer packaged goods, comfort food, and iconic brands (but less on private labels)
- Why the new wave of stay-at-home orders is unlikely to change consumer behavior
- How advertising is more effective for building loyalty than encouraging trial (and why loyalty is more important than ever)
- A common advertising mistake: brands get tired of their messaging and change it even when it still resonates with consumers
- How the quantitative analysis of advertising effectiveness reveals the importance of the “softer” sides of advertising -- messaging and creative
- How The Corona Economy is analogous to the entire population going through multiple lifestage transitions at once
Learn more about NC Solutions here, and reach Leslie on LinkedIn here
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