show notes: Episode 11, Consumers During Corona
Guest: J. Walker Smith, Chief Knowledge Officer at Kantar
Walker Smith is Chief Knowledge Officer at Kantar, and one of the most respected experts in the study of consumer trends. In this episode, he shares his takes on the most impactful, overlooked and interesting trends in The Corona Economy:
- The most impactful trend: the increasing importance of the home
- The most overlooked trend: savings rates continue to rise
- The most interesting trend: rituals and occasions are evolving
He also shares why 2020 will (psychologically) be an 18-month year (yikes! It’s not over yet), and how he challenges brands to grow with a powerful question: “How do you help people live big in a smaller world?”
Walker can be found on LinkedIn here, and check out his new blog here
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