Bob Lederer is veteran observer of the market research and consumer insights industry. He publishes several newsletters on the industry, and produces a widely-watched daily video on industry developments.
We discuss the history of market research, and how the field has continued to grow during The Corona Economy as companies have been pressed to make more decisions with more speed and less information than ever before.
Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.