Show notes: Episode 14, Consumers during corona
Guest: Menaka Gopinath, President of Ipsos Social Media Exchange
Menaka Gopinath is President of the Ipsos Social Media Exchange (North America), and is recognized as one the world’s leading experts on social media listening.
Among other things, we discuss today’s consumer mindset, the consumer trends that are emerging as The Corona Economy (hopefully) begins transitioning into the post-vaccine economy, and what kinds of brands are thriving at this time (“brands that are living out their purpose, and using that as their compass”).
Menaka can be found on LinkedIn here. Menaka and the broader Ipsos team have produced excellent thought leadership content on The Corona Economy, including content on vaccine intent, Americans re-emerging, and the Pandemic Wall.
Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.