Show Notes: Episode IV, Consumers During Corona (a new hope)
Guest: Scott Johnston
Scott Johnston is SVP of market intelligence firm Numerator, and has his finger on the pulse of today's consumer. We discuss how the "panic buying" of the early Corona Economy wasn't exactly what it seemed, how purchasing behavior changes when it shifts from offline to digital, how click-and-collect is evolving beyond early-adopters, and more.
Dig into Numerator's insights here, and connect with Scott Johnston on LinkedIn here