Show notes, Episode 9: Consumers during corona
Guest: Andrew Lipsman, Principal Analyst at eMarketer
Andrew Lipsman is Principal Analyst at eMarketer and was formerly SVP of Marketing and Insights at ComScore. In this super-cool episode, he shares how David Byrne’s recent concert film American Utopia serves as a metaphor for consumer trends in the Corona Economy. He also shares his top predictions for 2021, his take on what brands are really getting it right, and why so many predictions about future behavior go wrong,
Check out more of Andrew’s work at eMarketer